I have a visual one of those, not from childhood but from a few years ago when I started working at the U and taking the bus. I saw this thing and I couldn't help wondering what in the world they meant by it, envisioning some weird instrument of torture from the Spanish Inquisition on which they could interrogate five (professional) women simultaneously:
Of course, what it really is, is a Show Rack with a weird font used on the initial S. Proof that good graphic design is worth a lot.
They're made this way so that seeing the headlines will pique your curiosity and you'll buy the paper. I'm sure the tactic doesn't work anymore; I for one just go online and look at the article if I'm interested.
And that little plaque on the back of the rack with the weird S never ceases to confuse me.
2 comments:
That sort of marketing drives me crazy!!! sometimes it's hard to know if the confusion is intentional. I'm often tempted to write to the company (especially if they have a Web site) but sometimes I fear that that would only encourage them....
"Good graphic design is worth a lot." I must pass that on to #2 son, the graphic designer wannabe.
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